Ari’s practice relies heavily on design research, experimentation, and iteration. Holding degrees in both graphic and industrial design she is trained to not only understand industrial and product design research and development, but also has expertise in narrative building and user communication strategies. Her deep understanding of the design process is merged with an experimental spirit, allowing for supported risk taking. Her human-centered and ethnographic approach allows her to serving as an empathic mediating bridge between scientists/technologists, designers, and users. She has experience setting creative direction and building briefs at a range of scales from global creative direction to individualized design briefs for student projects.
Understanding human nature is not limited to the end user, it also includes those working on the projects. Ari helps designers to uncover and understand their own capabilities and biases in order to better serve humans. For her, design is not about “problem solving” but rather, it is about uncovering unseen opportunities.
Ari offers a range of human factors-style consultation for a variety of design practices including (but not limited to) industrial and product design. Practically this breaks down into:
Human-centered design research
Empathy building exercises
Brief building for design teams
Human-factors product/system consultation
Workshops for understanding the human body
Narrative building and storytelling